I believe that most people have in them the essence to create, therefore it is a significant aspect in our lives. To interpret what is around us and to represent to others the world we live in, how we function and react within it, is natural for all. The mediums we choose vary but the need is the same.
The ‘creatives’ provide an opportunity for communities to consider and reflect on our world and sometimes, behaviour in it.
The action of creating, showing and holding a mirror to society may result in an equal or opposite reaction for the better.