“Creativity presents us with the opportunity to showcase our skill in bringing into existence something imaginative and original which will provide the viewer with a new experience of varying intensity. This experience, also enjoyed by the artist him/herself, may be anywhere along the spectrum from insignificant to life-changing, and as artists we hope the product of our creative effort meets the needs of the viewer.
In my own case, I try to present the viewer with something which will give pleasure and lift the spirits - so colour and composition are very important. In my work I avoid obscure or hidden meanings which might drive the viewer into trying to solve a puzzle.
Just an invitation to relax and enjoy the experience”